People / Masood Al Awar
Masood Al AwarCEO of Tasweek
With over 20 years of extensive experience in banking, government and real estate, Masood Al Awar has developed leadership skills and industry expertise that have turned him into a visionary who implements positive change and drives excellence within any organisation he is a part of. Today, as the CEO of Tasweek, a UAE-based real estate and services marketing company, Al Awar ensures that the company is guided by the organisationвЂ™s corporate values of accountability, integrity and professionalism, while efficiently delivering its products and services вЂ“ which include asset management, marketing consultancy, and management of joint ventures, acquisitions and strategic alliances.
Al Awar gained valuable real estate experience from two publicly-listed real estate companies, Sorouh Real Estate PJSC in Abu Dhabi and Emaar Properties in Dubai. He worked as a Special Advisor to the Chairman, Chief Sales and Marketing Officer and Head of Corporate Customer Relationship Management for these two prominent firms, handling responsibilities which included implementing new initiatives and projects, constantly assessing the business, identifying new areas for improvement and expansion, and integrating corporate excellence and marketing modules to boost domestic and overseas operations. As a testament to his business acumen, he sold the first freehold units in the UAE, managed the sales launch of 1,300 units in one day, and has set a record for pricing and selling over 30,000 units.
Armed with an MBA degree from the University of Glamorgan in Wales, the UK, Al Awar proceeded to enhance his business and banking fundamentals through eight years of stay with Barclays Bank. This was followed by a six-year stint as Head of Personnel of the Finance Department of Dubai Police. He has been actively involved in the real estate field for the past nine years.
Interview on www.arabianbusiness.com. November 2012. English Language.