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August 05, 2013

Jaguar Land Rover and Hyundai sales follow upward trend in ME region

Jaguar Land Rover and Hyundai sales follow upward trend in ME region

The all new Range Rover has proved a hit in the Middle East

In line with most other manufacturers selling cars in the Middle East region, both Jaguar Land Rover and Hyundai have announced increased sales for this year compared to 2012.

Jaguar Land Rover has recorded a year on year sales growth of 40% across the Middle East and North Africa during the first quarter (UK fiscal year) from April to June 2013 inclusive. The figures include a record breaking month for sales in May 2013.

Hyundai meanwhile has continued to build on its recent success across the region, enjoying its best ever first six months of sales. In comparison with the first half of 2012, the Korean manufacturer recorded a two per cent increase in sales from January to June 2013, with 165,472 units being sold across the region.

The launch of the New 2014 Centennial in the Middle East earlier this year, and recent addition of a GDI engine to the Genesis line-up, have benefited Hyundai’s Premium model line-up

Breaking down the JLR figures further it is clear that Land Rover continues to grow in popularity in the region with a year on year sales increase of 43%, due mainly to the success of the all new Range Rover. Other key sales performers were the Range Rover Evoque and the Land Rover LR4, which went up by 28% and 17% respectively.

Jaguar mirrored the trend with a 26% sales increase over the same period last year. The luxury brand has demonstrated its increasing dominance and improved brand equity in the MENA region to maintain its position as the 5th largest market for the brand globally.

Sales of the Jaguar XF increased by 45%, along with the Jaguar F-TYPE, which stimulated a sharp sales incline across the region during its May 2013 start of sales campaign.

The new Jaguar F-Type has helped boost JLR’s sales figures

Notably, both brands saw significant growth in the UAE, Qatar and Kingdom of Saudi Arabia.

Robin Colgan, Managing Director for Jaguar Land Rover MENA said: “Our strong sales performance over the last quarter is a reflection of how significant this region is to the Jaguar Land Rover brand globally.

“We expect to see further growth moving forward into the year with the imminent start of sales for the All-New Range Rover Sport, our most dynamic Land Rover yet.”

As for Hyundai, all six GCC markets recorded healthy year-on-year sales growth. Bahrain registered the highest increase with sales up 22 per cent, closely followed by Kuwait at 21 per cent and Qatar with 19 per cent growth. Saudi Arabia continued its dominance as the top seller of Hyundai models in the Middle East, with sales up 11 per cent to over 72,500 units.

Oman continued the upwards trend, with sales rising by 11 per cent, while customers bought seven per cent more Hyundais in the United Arab Emirates, with over 10,800 units sold in the first six months. Further north, Lebanon also experienced growth of seven per cent.

With its distinctive three-door bodyshape, Veloster sales are up an impressive 20 per cent.

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